Sunday, May 17, 2020
Landscape Essay - 717 Words
The influence of landscapes on individuals is immeasurable; it is not the grandiosity of landscapes that make an experience most memorable, but the symbiotic relationship between people and landscapes which evokes self-reflection and personal enlightenment. Alain De Bottonââ¬â¢s epistemological text The Art of Travel (2002) and Adrienne Richââ¬â¢s feminist poem Diving into the Wreck (1973) infers that, rather than a destination for transitory experience, landscapes are a holistic process that acts as a catalyst for the growth of self-identity and introspection. Ultimately, both texts use landscapes as an allegory for navigating through life, indicating that the influence of landscapes on individuals is immeasurable. The surprising process ofâ⬠¦show more contentâ⬠¦Rich evokes the semiotics of ââ¬Å"checked the knife-bladeâ⬠to signify an element of threat. This notion is reinforced by the medieval imagery of the persona ââ¬Ësuiting upââ¬â¢ ââ¬â ââ¬Å"I put on the body-armour of black rubberâ⬠, implying that the persona is preparing herself for a difficult journey of self-exploration. Ultimately, although confronting, exploring landscapes can act as a catalyst for growth. Exploring natural and sublime landscapes can rejuvenate and transform an individual. De Botton employs intertextuality and intermediality ââ¬Å"enables us to mount [â⬠¦] lifts us up when fallenâ⬠to reference Wordsworthââ¬â¢s autobiographical poem ââ¬Å"The Preludeâ⬠as to valorise the sublimity of natureââ¬â¢s restorative and therapeutic properties. Additionally, the ironic statement ââ¬Å"I set out for the desert in order to feel smallâ⬠juxtaposes the insignificance of humanity with the supremacy of the sublime landscape to validate its transformative attributes: ââ¬Å"not crushed, but inspiredâ⬠. A desire to possess landscapes prevents us from noticing its beauty. The tautological didactic message ââ¬Å"the camera blurs the distinction between looking and noticingâ⬠excoriates humanityââ¬â¢s ignorance of landscapeââ¬â¢s beauty due to our impulses to possess beauty via mediums such as cameras. Instead, we should try to notice elements and understand their construction. This is why Vincent van Gogh postulated that ââ¬Å"the night is even more richly coloured than the dayâ⬠ââ¬â viewed asShow MoreRelatedEssay on Use of Environment, Landscape, and Cycles in My Antonia3310 Words à |à 14 PagesUse of the Environment, Landscape, and Cycles, in My à ntonia à à The landscape and the environment in Willa Cathers, My à ntonia, plays several roles. It creates both a character and protagonist, while it also reflects Cathers main characters, Jim and à ntonia, as well as forming the structure of the novel. Additionally, it evokes several themes that existed on the prairie during the time in which the story takes place. Some of these themes that directly relate to the novel, which are worthRead More Cezanne, Lowry and Landscapes Essay1502 Words à |à 7 PagesCezanne, Lowry and Landscapes Cezanne Paul Cezanne, who was the son of a wealthy banker, became a painter in the 1860s in Paris when he quit his studies of Law. By 1874 he was painting landscapes in the Impressionist manner and had some of his work included in their first exhibition held during that very same year. He painted in the Impressionistic manner, but sheared off in a different direction to the main body of Impressionist painters. The main body of Impressionist painters wereRead MoreLandscapes Essay1770 Words à |à 8 PagesTake-Home Essay The world we live in today is always changing, whether it be technology or the land. As these changes take place, society must adapt to them. Many things begin to change as a result of this and society beings to turn into something completely different. One of the most overlooked changes that takes place is that of the environment and landscape. The landscape is one of the most important parts of our societys culture and has a great effect on how we live. It seems that nowadaysRead More Race and Representation in the Film Jedda Essay examples876 Words à |à 4 Pagespartakes in the films tragedy, played out against a spectacular landscape. This essay seeks to discuss the representations of the Australian landscape as portrayed in the film Jedda, highlighting the use of filmic techniques in these representations. One of the first representations encountered in the film Jedda is the portrayal of Australia as a tourist destination in the exposition of the film. This glorified view of the landscape is conveyed to the audience through the use of bold visualRead MoreEssay about Sillouette779 Words à |à 4 Pageschange and decay is already present in the first line The sky-line melts from russet into blue from beginning the Pauline Johnson has created the image of change by placing the poem in the archetypal setting of dusk. Throughout the entire essay the landscape is always in a state of flux. Dusk (the change from night to day) reinforces that. The use of the word melts also creates the image of change. Melt represents the slow loss of the Indian chiefs land and the slow decay of the chief himselfRead MoreAfter reviewing the Department of Environment, Heritage and Local Governmentââ¬â¢s planning guidelines1300 Words à |à 6 PagesGovernmentââ¬â¢s planning guidelines for Landscape Character Assessments (LCA) it is clear the intentions of these documents. These guidelines give a template for the production of cohesive reports that include the input of professionals and non-professionals alike. These reports are focused around the landscape and encourage communal guidance for landowners, county councils and even ordinary interested parties. LCAââ¬â¢s give a comprehensive guide to the landscapes identity and share valuable informationRead MoreLandscape Urbanism Essay1430 Words à |à 6 PagesLandscape urbanism brings together two previously unrelated terms to suggest a new hybrid discipline. While there has been much support for landscape urbanism ideas within the design and planning professions, a considerable amount of skepticism and even hostility remains. This paper reviews the criticisms of the landscape urbanism and argues that many of these censures are valid. This paper will conduct a critical analysis of the key concepts derived from the landscape urbanism movement. From theRead MoreDeath by Landscape Essay718 Words à |à 3 PagesThe Existence of Two Egos in Death by Landscape 0369012 Mi Sung Park The short story Death by Landscape well describes the psychology of Lois, the heroine of the story. One incident that occurred to her when she was 13 years old, affects her whole life. As a thirteen year old, she looses her best friend, Lucy, on a canoeing trip in a summer camp. While Lucy was going to the bathroom behind a tree on the edge of a cliff overlooking a river and Lois waiting where she wasnt able to see herRead MoreThe Landscapes of Vietnam Essay1077 Words à |à 5 Pagesfamous place in the south is Da Lat. It is a very famous place to go in the hot and wet summer, because the weather is very nice. Itââ¬â¢s always cool, sunny; sometimes there is a bit of shower, and foggy. Itââ¬â¢s like a different world to everyone. The landscapes of Vietnam are beautiful, Vietnamese people are friendly and hospitable. And Vietnam has a long-time culture tradition; it also has more than four thousand years of history. If you have a chance to go to Asia, dont forget to visit Vietnam. Read MoreEdward Burtynsky s Photographic Series, Oil, And His Nature1815 Words à |à 8 PagesLandscape photography is often considered a metaphor for something else. The experience of nature through photographs is often sublime and evokes feelings of overwhelming magnitude and awe, feelings often provoked by the boundless essence drawn from the power of landscape. This essay will investigate the Edward Burtynskyââ¬â¢s photographic series, Oil, and his approach to find a sinister beauty within the damned. The underlying metaphors poised within Burtynskyââ¬â¢s work in regard to environmental change
Wednesday, May 6, 2020
Brazil As A Green Economy Model - 894 Words
Despite the friction among developed and developing countries to reach an agreement for the UNFCCC, Brazil has committed to reduce GHG emissions voluntarily. The unique capacity of Brazil to curb GHG emissions on large scale is based on hydropower, biofuels experience and solid deforestation policies in the Amazon Rainforest . These are facts that have positioned Brazil as a green economy model which commits to reduce 36.1 per cent of its green house gas GHG emissions by 2020. The largest contribution of GHG emissions comes from deforestation and land-use-changes (LUC) representing 58 percent . Brazil s strong conservation policies introduced in 2000s have controlled deforestation and it is expected to reduce it in 24.7 per cent of total emissions by 2020 . The energy sector, on the other hand, despite being one of the cleanest energy of the world, might face challenges since the oil and gas sector projected increase of 75% by 2020 . Even though the energy sector accounts for 16 per cent of GHG emissions, in the following years this fact might reverse the downward trend of GHG emission levels of the country . Therefore, taking into account the leadership and Brazil s unique capacity, it is suggested to maintain the voluntary emissions reduction commitment. However, it is imperative to avoid the possible upward trend of GHG emissions of oil and gas consumption. For which, this document will provide options of cost-effective regulatory and market-based instruments inShow MoreRelatedEssay about Farming The Tambopata Reserve 1078 Words à |à 5 Pagesundernourished children, lack of secure work and education. There is an imperative need not just for Tambopata, but all of Peru to increase its economy and enable the access of basic needs to its citizens. While the area of Tambopata has many arguments for its potential use, sustainable soybean cultivation is the best approach to improve Peruvian infrastructure, economy and future preservation of natural areas. There are many potential land uses for the Tambopata Reserve. One of which, that gains muchRead More Brazilââ¬â¢s Bioethanol Initiative Essay1239 Words à |à 5 PagesInitiative The OPEC oil embargo caused many ripple effects throughout the world, but few places set in motion a response as dramatic as the county of Brazil. Brazil, a sprawling oil-poor country in South America was hit especially hard by the drop in ready world oil supplies. The county was gearing up for the transition from an agricultural and subsistence economy, to an industrialized one in the early seventies. This was accompanied by an increase in oil imports to the nation from overseas. Early in thisRead MoreThe Amazing Success Of Starbucks1148 Words à |à 5 Pagesbeneficial or deter. 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Guilherme Leal, Pedro Passos â⬠¢ Lââ¬â¢Orà ©al, worldà ´s largest beauty company. â⬠¢ Possibilities for growth included moving to Internet sales, selling products in duty-free shops in airports, and creating retail chains in certain countries. â⬠¢ Natura had become Brazilà ´s biggest domestic cosmetics company. â⬠¢ Leading company in sustainable use of Brazilà ´s biodiversity. â⬠¢ Natura was a unique company with a growing vision for humanity (accordingRead MoreAdvanced Strategy Case : Tesla Motors Inc. Essay2722 Words à |à 11 Pagesby its first brand, the Tesla Roadster. This is due to the fact that Tesla Model Sedan is a new brand that hit the market in the year 2012. Tesla Motor declared that they were going to manufacture the Model S in the year 2009. As it has been confirmed, the company was able to produce the seven passenger sedan model. This new model was made with the initial intentions of targeting the larger market. As mentioned, the Model S was able to hit the market as scheduled. Primarily, the sedan was set withRead MoreGerman Trade and Comparative Advantage555 Words à |à 2 Pagesweakness of domestic competitors and government incentives for new green models. The continued integration of advanced technology within automobiles enhances the durability of market share inroads achieved by German automakers. Equipment In 2009, Germany remained the Netherlands largest trading partner, accounting for 25.5% of their exports and 16.6% of imports. The Netherlands is a natural market for German equipment with Economy Watch noting, With huge natural resources, the Netherlands requiresRead MoreBrazil: Environmental Problems and Solutions.2094 Words à |à 9 PagesIntroduction The South American country of Brazil is well-known for its biodiversity and wealth of natural resources. 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Advantages Effective Business Communication- Myassignmenthelp.Com
Question: Discuss about theEffective Business Communication. Answer: Introduction Exchanging or sharing of data inside the business corporation in order to achieve the organizational advantages effective business communication is an appropriate approach which can be adopted by the business entity (Inglis 2010). This procedure of exchange of data is executed between the workforce internal organizational structure and furthermore who are associated with the firm. This concept can likewise be named as the communication process which is required to be done in order to execute development of the products and services. This kind of communication is particularly concerned about the general exchange of data or information which includes business operations and functionalities. Also, subsequently the general exchange of information between the two business entities can be named as the procedure of business communication. The idea has been considered as an urgent undertaking for the business enterprise and furthermore assumes a critical part in every single business operati on and functionalities. It helps in overseeing and keeping up the information which is observational for the achievement and development of a business. A powerful business communication aids the business organization in building up a business situated structure and furthermore it persuades the workforce to bring inventive and innovative thoughts in order to attain the objectives and goals. The communication procedure is the interfacing span which connects or associates all the chain of importance within the organizational structure. It gives differed scope of helps and alternatives to the employees to build relations with each other and furthermore also from the upper-level staff. On the premise of the given situation, the business corporation is working its business operations for giving agricultural equipment's. The business entity is headquartered in Australia and furthermore works in India, Oman, Nigeria, and Vietnam (Aula 2014). The beneath executed is the report, which have be en dissected and centered on the compelling communication process which can be used by the business associations for developing the business. Literature Review As per the executed analysis by (Inglis 2010) the concept of effective business communication has been made focused on development and enhancing the productivity and viability of the business organization. This has also been considered as one of the key part of the communication procedure for a business organization. The communication procedure, if executed in a successful way will help in building up the goodwill and brand value of the business corporation. It aids in developing a distinct image of the company and will empower the business element in supporting in the focused business condition. An effective communication process will keep up a high state of clarity inside the organizational structure and which will empower the business association in accomplishing the coveted objectives and targets. Additionally, it is of very much significance for executing an assessment of the embraced models or communication systems. The best case of the usage of the communication procedure is, the senior authorities can assign or allot the tasks to the colleagues by making utilization of internal communication system which has been implemented by the company. A successful communication system will be proven more successful after considering the perspectives and thoughts of the workforce inside the business corporation (Austin Pinkleton, 2015). Furthermore, the same can be considered as the most significant and compelling means for accomplishing the coveted business objectives and targets. So as to receive the business communication systems, the arrangement improvement group of the business entity is required to execute a detailed survey over the organizational structure and the culture. It has likewise been noticed that the communication procedure additionally empowers the business organization to settle the questions and issues of the customers and give arrangements over the same and this will build the fulfillment level of the buyers. A more elevated amount of fulfillm ent of the customers displays a high brand dedication and solid goodwill (Azziz, 2013). There will be foundation of better and solid bonds with the partners which will likewise be demonstrated valuable for the business substance as partners are considered as particularly huge in the execution of the vast majority of the operations of the business company. Coca-Cola is a multinational corporation which has been considered as a relevant example for the above mentioned scenario. The business entity is a manufacturing firm, which is operating its business in beverages and fast food items. An advertising campaign named Coca-Cola Ambassador has been launched by the business corporation. Providing training sessions to the existing employees so as to aid them with the better and improved methods of communication for communicating with the stakeholders was the key motive of the advertising campaign. For solving the issues and queries of the customers the company developed a communication mechanism. The main feature of this mechanism was addressing and solving the queries of the clients. Introduction of this system resulted in enhancement in the satisfaction level of the consumers (Barrelas, 2010)). Communication challenges The challenges are the liable factors which are considered as very much significant for the failure of the interpersonal communication mechanism (Bery et al., 2015). Lack in the efficiency of utilizing the tools and mechanisms of communication are the major reasons due to which the company suffers various issues and problems. The communication barriers can make your message distorted and due to which wastage of time and money will be done. And also there will be confusion between the employees and the clients. Communication strategies are required to be implemented for addressing the business challenges which may come-up as a result of non-adoption of relevant communication techniques and tools. The below demonstrated are the examples which has been discussed as follows for proving the effectiveness of the adoption of the communication strategies (Brandler Roman, 2015). Blackberry The brand has been considered as one of the well-renowned names in the sector of cell phones and other consumer electronic appliances. It has also been ranked in the top of the multinational corporation in the mobile industry. This position was enjoyed by the entity due a high demand for the products and the services in the past. The business corporation offers a premium range of products to the consumers. For instance, the BlackBerry cell phones were installed with some professional features and applications which were beneficial to a business class individual. But the emergence of the Android operating system in the mobile market made the business entity to suffer huge losses and also a decline in its market share was also observed (Coombs, 2014). Non-adoption of this system has been considered as one of the biggest reasons for the failure suffered by the entity. Apart from this, the poor internal communication of the corporation has also been found liable reasons for the problems experienced by the entity. As per the recent survey conducted on the market conditions of the brand, it has been analyzed that the company has been trying sustaining and regaining the market position back. For doing the same the business corporation has adopted number of contemporary communication strategies and mechanisms. Star Princess Cruise Lines There a key role of a communication mechanism in every business corporation. Star Princess Cruise Lines is a multinational corporation which is at the leading position in the cruise lines service provider (Rahmanjmc 2015). The entity suffered a failure in operating the business in an effective manner due to an ineffective communication system and also the strategies were not appropriate which were adopted earlier by the entity. And as a result the business corporation experienced huge losses, such as decline in the brand equity, decreasing market share and customer base. Contemporary and most updated mechanisms and communication approaches were adopted by the business entity so as to sustain in the competitive environment. Thai Airways The next examples are of Thai Airways International which is a publicly governed company. The business entity is executing the operations by the name of Thai. Number of issues was suffered by the adoption of the ineffective communication mechanism (Vashurina 2017). Moreover, the CEO of the brand was forced to resign from his post due to the implementation of the in-appropriate strategies. Also the lack in the control over the managerial operations resulted in several such issues which made the business entity to suffer huge losses. Improved and updated communication strategies have been considered as one of the solution for dealing the above mentioned problems. Enron- Energy commodities and services based activities are the core operations which are executed by Enron, which is the next example and is considered as relevant for the given scenario (Sanoff, 2016). The business entity is an American multinational corporation. For the past few years, the business entity was suffering through several issues due to the adoption of the inappropriate communication procedures. The communication tactics and plans implemented within the organizational structure were not capable of providing any kinds of benefits to business management (Shockley-Zalabak, 2014). Moreover, the negative impacts of in-effective communication strategies were observed on the operations and functionalities of the entity. Adoption of the most updated and contemporary versions of the communication strategies were considered as the solution for the issues which were faced by the business entity. The focus was diverted towards communication-based leader responsibilities and the main aim of this approach was accomplishment of the desired goals and objectives of the business organization. British Petroleum British petroleum is the multinational brand name in the oil and gas sector (Taleghani Liyasi, 2013). Lack of internal communication system is the main reason for the business entity, to face a number of issues and problems. This also led in development of communication gaps between the workforce and the managerial staff and due to this they were not able to convey the relevant and significant information with each other. This also made the business corporation to suffer a number of problems and for dealing the same to tackle from the same the business has turned on the way to adopt effective communication strategies. Future Strategies On the basis of the above executed analysis it has been concluded future strategies are connected and are developed after considering the communication strategies (Dozier, Grunig Grunig, 2013). The below analyzed are the issues which are faced by the above mentioned company: Distinct cultural variables: The entity has been executing business operations in different regions and that with unique cultures and this is the purpose behind the diversity found in the workforce. To adapt up to such a diversified workforce, the business corporation will be confronting various issues while building up the communication procedures (Percy Elliott, 2016). This can be demonstrated tricky for the company as the entity should design and plan the procedures after considering each and every prerequisites and social components of the employees. Language barriers: Language has been considered as one of the fundamental segments in the communication procedure and is likewise one reason for the issue faced by the business entity. As the business association is an Australian based firm and the local language spoken in Australia is English. Whereas, in the regions like Nigeria, India, and Vietnam a similar language is not spoken in comparison with Australia as their local languages are distinct (Smith, 2013). Furthermore, for this situation, the business entity can confront issues while working business in these nations. Under development in digital and social media platforms: Digital and social media has been considered as the two major and most effective contemporary platforms of communication. Adoption of these strategies will bring a development and an enhancement in the performance level and productivity of the firm (McNair, 2017). This also aids in the accomplishments of the desired goals and targets. But non-adoption of these mediums as the communication strategy can bring negative impacts over the business corporation. Suggestions The below mentioned are the suggestions which involves the combination of the communication theories and models and this has been done for accomplishment of the goals and desired objectives. Lasswells model This model is concerned about the improvement of the correspondence procedures and this includes the adoption of the media for bringing developments through utilizing different mediums of communication within the business entity (Guerrero, Andersen Afifi, 2017). The accompanying are the fundamental segments which are the reasons behind the improvement, who says what, in which channel, to whom and with what impact. As per this model, the business association has been making utilization of the refreshed and contemporary mediums, for example, the internet, TV, radio, and so on to build up the communication procedure with the customers (Barrelas, 2010). Figure 1 Lasswells model (Source: https://www.google.co.in/search?q=Lasswell%E2%80%99s+modeldcr=0source=lnmstbm=ischsa=Xved=0ahUKEwj4rOLHx5LWAhVEuI8KHbTbChMQ_AUICigBbiw=1242bih=557#imgrc=mL0fGFCboS93EM:, 2017) Cross-cultural practices model This is one of the most significant model which is concerned with solving the queries and problems which the business organization suffers due to the varied and distinct cultures and religions followed by the different nations (Akam, 2011). The approach has been sub-divided under the following three types of activities, sociocultural, reflective and the critical practices. The first segment is the reflective practice model, under which an evaluation of the past experiences is executed by the business entity so as to develop the performance level. The nest is the sociocultural practice, according to which a company can adopt and implement the strategy after considering the provided feedbacks from the clients (Austin, Pinkleton, 2015). This brings development and also increases the productivity. Strength can also be built by the business entity and which should be aiding in attaining the competitive advantage in the business environment and will also enable the firm to create a lead o ver the competitors. Conclusion In the spotlight of the above-executed analysis it has been concluded that effective business communication is one of the significant component which has been considered as essential in the achievement and development of the business entity. The above executed analysis has been made focusing on the difficulties and the issues which are confronted by the Australian business enterprise which has been managing in the agricultural items and administrations. The business entity has been confronting various issues due to the adoption of wrong methodologies of communication and to conquer similar difficulties the business corporation is required to adopt different models and practices of communication. Adoption of the most updated and contemporary mediums and platforms of communication and also an implementation of effective tools of communication should be done by the business entity. Collective clashes because of absence of inner communication measures, lessening in the customer base and minimization in the productivity because of wrong communication and the data provided to the organization, and so on are the issues over which a few practices and policies are required to be executed within the workplace concerning the techniques of communication. This will empower the business association in the achievement of the coveted objectives and targets. References Akam, V., (2011). Business Communication Today: Englewood Cliffs. NY: Prentice-Hall Randon House Inc. 97-101. Aula, S., (2014). The Problem With The English Language In India. Retrieved on 7th September 2017 From https://www.forbes.com/sites/realspin/2014/11/06/the-problem-with-the-english-language-in-india/#56c89626403e Austin, E. W., Pinkleton, B. E. (2015).Strategic public relations management: Planning and managing effective communication campaigns(Vol. 10). Routledge. Austin, E. W., Pinkleton, B. E. (2015).Strategic public relations management: Planning and managing effective communication campaigns(Vol. 10). Routledge. Azziz, E. R., (2013). Meeting the Challenges of Communicating in a Large, Complex, Heterogenous Enterprise. Retrieved on 7th September 2017 From https://www.huffingtonpost.com/dr-ricardo-azziz/meeting-the-challenges-of_b_2759662.html Barrelas, A., (2010). An Experimental Approach to Organization Communication. UK: Heinemann publishers. 28-35 Barrelas, A., (2010). An Experimental Approach to Organization Communication. UK: Heinemann publishers. 28-35 Bery, B., Otieno, A., Waiganjo, E.W., Njeru, A., (2015). Effect of Employee Communication on Organization Performance: in Kenyas Horticultural Sector. International Journal of Business Administration. 6(2). 138-145 Brandler, S., Roman, C. P. (2015).Group work: Skills and strategies for effective interventions. Routledge. Coombs, W. T. (2014).Ongoing crisis communication: Planning, managing, and responding. Sage Publications. Dozier, D. M., Grunig, L. A., Grunig, J. E. (2013).Manager's guide to excellence in public relations and communication management. Routledge. Guerrero, L. K., Andersen, P. A., Afifi, W. A. (2017).Close encounters: Communication in relationships. Sage Publications. Inglis, M.Y. (2010). Effective business communication, Retrieved on 7th September 2017. From https://www.stjohnbchurch.org/jobclub/Presentations/Writing%20Business%20Communications.pdf. McNair, B. (2017).An introduction to political communication. Taylor Francis. Percy, L., Elliott, R. H. (2016).Strategic advertising management. Oxford University Press. Rahmanjmc, (2015). Lasswells Model of Communication. Retrieved on 7nd September 2017 from https://rahmanjmc.wordpress.com/2015/02/09/lasswells-model-of-communcation/ Sanoff, H. (2016).Integrating Programming, Evaluation and Participation in Design (Routledge Revivals): A Theory Z Approach. Routledge. Shockley-Zalabak, P. (2014).Fundamentals of organizational communication. Pearson. Shockley-Zalabak, P. (2014).Fundamentals of organizational communication. Pearson. Smith, R. D. (2013).Strategic planning for public relations. Routledge. Taleghani. M, Liyasi, M. N. (2013). Organization's Mission Statement and Organizational Performance: Universal Journal of Management and Social Sciences. 3(8). 32-39 Vashurina, A., (2017). How To Overcome Communication Challenges Within A Global Company. Retrieved on 7nd September 2017 from https://www.forbes.com/sites/forbescommunicationscouncil/2017/07/03/how-to-overcome-communication-challenges-within-a-global-company/#3b5d05145a0d
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